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Fashion House Louis Vuitton has opened its first jewelry-watch shop on the Place Vendome

In July 3, 2012, the grand opening of its first jewelry-watch Louis Vuitton store was held on the famous Place Vendome (Paris), in the house at number 23.
The place of the boutique is not accidental: it is located near Neuve-de-Capusin, 4, on which in 1854 the first store of Louis Vuitton was opened. At that time the company specialized in the production of bags and suitcases. The scope of its activity increased with time due to such directions as ready-to-wear, shoes, watches and jewelry.

Fashion House Louis Vuitton has opened its first jewelry-watch shop on the Place Vendome
Fashion House Louis Vuitton has opened its first jewelry-watch shop on the Place Vendome

According to President of Louis Vuitton Yves Carcela, the interest of the House to an accessory is explained by "the needs of customers." These "needs" have become the basis for opening a jewelry-watch store. Next to it are placed the boutiques of such large and influential companies such as Cartier, Tiffany and Van Cleef & Arpels. With the opening of a new store the French fashion house makes a serious bid to compete!

The interior of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris
The interior of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris

In the building of the XVII century under the same roof with a shop is located the jewelry workshop of Louis Vuitton.
"We are very pleased that our first jewelry boutique opened this time in Paris at the Place Vendome. With no less pride we present and his first jewelry shop, opened at home fine jewelry. It is fully revealed the talent of our artists that will create real masterpieces of the jeweler, "- says Yves Carcelle, the president of Louis Vuitton.

The watch in the showcase of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris
The watch in the showcase of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris

The architect Peter Marino developed the interior of the new boutique. According to his words, "for each ornament stands a story, so the decor should remain in the shadows, so as not to detract from the works of jewelry art.
The skin of tobacco color, rosewood panels and carpets of muted tones create a feeling of warmth and tranquility. The apparent simplicity of the decoration is not contrary to the grandeur and "puts a premium on dialogue and dreams of customers."

The interior of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris
The interior of the new Louis Vuitton jewelry and watch shop on the Place Vendome in Paris

To design did not seem too boring, Peter Marino, added the final touch to the project as a work of contemporary artists Teresita Fernandez, Farhad Moshiri, and Rashi Rani.
To mark the opening of a new boutique jewelers of Louis Vuitton have created the third part of the collection «L'Ame du Voyage» called Escale a Paris.

Showcase of the new Louis Vuitton jewelry boutique on the Place Vendome
Showcase of the new Louis Vuitton jewelry boutique on the Place Vendome

In connection with the opening of the store is also created a limited edition version of the Tambour watch and jewelry series Voyage dans le Temps, which appear in the boutique in October.
In the shop on the Place Vendome are presented Speedy and Tambour watch collections, as well as limited edition women's watch Vendome, set up in the number of 23 instances, which is the number of the boutique jewelry watch fashion house.

Official website of Louis Vuitton watches.

Written by SinCera

12.07.2012

 


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 Louis Vuitton    

Louis Vuitton, the founder of one of the oldest fashion houses, was born in 1821, in the canton of Jura, Switzerland. In 1835, being a 14-years old teenager, he went to Paris by feet without any money in his pocket. There he studied a joiner's work and was so successful in it that sooner he became a private joiner of Empress Eugenie de Montijo, the wife of Napoleon III. Significant connections within the French elite helped him to open his own joiner's shop at Rue Neuve des Capucines street in Paris, in 1853. This shop is also mentioned in works of Denis Diderot, a famous French philosopher. 1858 is considered to be a creation year of a suitcase o...
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