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Casio has introduced a new model from the Edifice series

"In Formula One it all depends on the speed and accuracy, the same principles used in EDIFICE watch» Christian Horner, a head of Team Red Bull Racing.

Casio watch brand continues to formal cooperation with a team of Red Bull Racing - the champion of the most prestigious racing events Formula One. As part of long-term cooperation created another series of limited edition watches Edifice.
Casio has announced its novelty in May 3 this year in Monaco. The new model Edifice EFR-520RB with the original discs, which act as counters to zero, is provided by Red Bull Racing driver Mark Webber.

Red Bull Racing driver Mark Webber
Red Bull Racing driver Mark Webber

In the design of the watch are used corporate colors of the racing car RB8. At the top of the dial is placed the team logo. To watch are attached photos of the riders and car RB8, which became a source of inspiration for a new model.
Recall that the company Casio supports the team Red Bull Racing in 2009. This year it was officially announced on the extension of cooperation in the 2012-2013 seasons.
According to chief marketing Casio Hiroshi Nakamura, a long-term partnership with Red Bull Racing has been very successful: "The team has become very popular after the recent victories in the categories" Best Pilot "and" Best Designer ". Our collaboration has become a good advertising campaign at the global level, and it promotes the Edifice watches in the world market."

Official website of Casio watches.

Written by SinCera

Edifice EFR-520RB
Edifice EFR-520RB

27.05.2012

 


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