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 The name of the brand Glam Rock associates with huge Miami city, its popular shoreline, bright and funny life, hot beaches. Though chronographs embody this image they are the real chronometric instruments with unique details. Enrico and Isabel, the founders of the brand Glam Rock, wanted to make something unusual and immediately recognizable. But come up with something new on modern market fulled of different products is very hard. Working in Fossil Group, which became immediately popular in the watchmaking world, Enrico and Isabelle comprehend the secrets of a major distribution. The time, which they spent in the company, taught them to be sensitive, fast and creative. In spring 2006 watchmakers Glam Rock company came to BazelWorld with their first chronograph prototype, and in June made the first supply. It took seven months. From the beginning it worked out perfectly, decause they were welcomed in Italy. The most noted fact that they were welcomed by big and powerful company Rocca, the most prestige retailer, which the head shop situated in Milan and sells famous brands from Patek Philippe to Rolex, including Audemars Piguet, Jaeger-LeCoultre, Omega and others. This chain has 16 shops in the best places of Italy. After four months 200 watches Glam Rock company were sold in Rocca shops. By the end of 2006 the brand was sold in 130 shops of Italy and started to leak on Spanish market. Nowadays it works under opening markets in Germany, Austria and Switzerland. Enrico Margaritelli who is general director and designer explains that Glam Rock tries to import fashion, changes, brightness, fun in standard shops. Flexibility is the main secret, taught the couple working with watch company Fossil. If the first model didn't go on sale, they change bezel or strap to add new species. Case of 46 mm diameter or 50 mm always the same. Thank to curve back case is perfectly suits the wrist. The opportunity to change chronograph's image is another key to Glam Rock company's success. For example bezel can be decorated: covered with leather (calf, python, alligator), inlaid with diamonds, made from different materials and in different colors. “Changeable” bezel combines with strap which can be “changeable” as well. It is not difficult to change giving new image and character to watches. Big case “unisex” corresponds to the last fashion trends, and brutal image with feminine shade addition, makes piece of modern glamor from Glam Rock. Having the best quartz movements Ronda and calibers ETA for sports models, Glam Rock have all characteristic of perfect watches: steel case, water resistance is up to 100bar, decorated with cabochon crown, case back fastened by six screws and decorated with engraved logo brand, the dial is made of mother of pearl, leather strap with folding clasp is made in France. Stylish watches Glam Rock are for stylish people!
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