Watches of Switzerland Reports £974 Million in H1 Sales

Watches of Switzerland Group reported revenue of £974 million for the 26 weeks to November 1, 2026, up 15% at both constant and reported exchange rates. Its November 10 trading update also narrowed full-year guidance toward the upper end of the previous range. These are trading figures ahead of the detailed half-year results due December 10.

The group's Rolex boutique in Glasgow, pictured in its trading update.
The group's Rolex boutique in Glasgow, pictured in its trading update. Photo: Watches of Switzerland Group.

The US leads growth

American revenue reached £501 million, increasing 22% at constant currency and 23% at reported rates. The group identified a contribution from its Deutsch & Deutsch acquisition alongside growth across its luxury-watch portfolio. UK revenue increased 9% to £473 million.

Luxury-watch sales rose 15% at constant currency across the group. Jewelry grew faster, at 19%, with a particularly strong contribution from jewelry sold through the company's showrooms.

In Britain, the company highlighted certified pre-owned watches and jewelry as outperforming categories. It also reported momentum in regional cities as well as flagship locations.

Brian Duffy, chief executive of Watches of Switzerland Group.
Brian Duffy, chief executive of Watches of Switzerland Group. Photo: Watches of Switzerland Group.

Higher guidance, with profit figures still expected

Management now forecasts full-year revenue growth of 7–10% at constant currency, compared with 5–10% previously. The lower bound has risen while the upper bound remains unchanged.

  • Expected half-year adjusted operating profit: £87–89 million.
  • Expected half-year adjusted margin improvement: 0.8–1.0 percentage points.
  • Net debt on November 1: £24 million, versus £112 million a year earlier.
  • Full-year capital expenditure guidance: £60–70 million, unchanged.

Chief executive Brian Duffy attributed the performance to the group's market position, execution and demand for watches and jewelry. The company nevertheless expects slower growth in the second half: that period has one fewer trading week than the comparison year, and the Deutsch & Deutsch acquisition begins to enter the annual comparison in January.

Sources: Watches of Switzerland Group: trading update; Group investor calendar and RNS; Watch Insider: November 10 report.

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