Ending of agreement between Eterna and Porsche Design Group

License agreement for the development, production and sale of high-end watches of the companies Eterna and Porsche Design Group has expired.
In order to achieve commercialization Porsche Design Timepieces - a tradition since the 40-year duration - repositions itself, moving from the category of luxury watches to watches average.

“We truly valued our partnership with watch manufacturer Eterna. The combination of traditional craftsmanship with our design expertise worked perfectly with great success”, says Juergen Gessler, CEO of the Porsche Design Group. “We plan to continue this tradition as part of our realignment strategy, as well as presenting new, exclusive watches to our customers.”

Eterna Porsche Design watch

Samir Merdanovic, Vice President of Eterna AG Uhrenfabrik says: “Following our successful partnership with Porsche Design, we will continue to devote our attention to developing and manufacturing high-quality, innovative timepieces under the Eterna brand. In the future, we will also focus in particular on doing justice to our reputation as a brand that combines innovation and heritage – we plan to continue the further development of the revolutionary Eterna movement with the Spherodrive System, for instance.”

All services related to the Porsche Design watches, will continue to be guaranteed by Eterna. In addition, the two companies will cooperate in various technical fields.

Written by Freya