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First Concept ONE Watch by Dubois & Fils SA, created on 'people's money'

Pebble watch with a digital display, made by using electronic ink technology, which used in e-books, has become the most popular project, which was presented on the site http://www.kickstarter.com/. Site organizes collective fundraising, through which is implemented one project or another. For example, to implement the model Pebble watch has collected over 10 million dollars, which is a thousand times more than originally expected result.
However, the company Dubois & Fils SA decided not to resort to collection platforms investments, and will raise funds through its official website where you can read interesting facts from the history of the company with 225 years of age, and the first model of the brand, which will be created on "people's money."

Concept ONE watch by Dubois & Fils SA
Concept ONE watch by Dubois & Fils SA

The novelty – is a chronograph enclosed in a steel case with a diameter of 42.5 mm. Deluxe model with a large date display is operated by the Swiss caliber ETA 2892-A2, modified with the Dubois-Dépraz 4500 module, responsible for the calendar and chronograph function. Fans of the brand, potential buyers and investors are invited to five different packages. Depending on the package chosen by investing from 500 to 10 thousand Swiss francs are guaranteed discount of 50-70% off retail prices for three years. According to the experts of the company, the project will generate revenues in just three years. It was also announced that the investors, involved in the project, will be officials of the brand advertising campaign, taking the place of movie stars and athletes.
The number of investors is currently 125 people in total have collected 233,500 Swiss francs, which is 15.5% of the requested amount, as is necessary for the project of 1.5 million francs. Time will show the effectiveness of the project in a segment of luxury watches.

Official website of DuBois watches.

Lucy Viton

25.10.2012

 


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DuBois & Fils house has been producing mechanical watches since 1785. Next to Geneva and La Chaux-de-Fonds, Le Locle is one of the 3 most important traditional watchmaking centres in Switzerland. Here, at the French border, the oldest Swiss watch manufacture has been operating for 8 generations. The Swiss oldest watch house's philosophy is: prestigious limited edition watches, made of highest quality materials with sophisticated, perfect movements. DuBois watch house's headquarters is situated in the heart of Le Locle. Some clocks with complicated move...
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