Exports of Swiss watches is growing rapidly

The Swiss watch industry continues to record rapid growth in exports of watches in the first half of 2012. The results of this year far exceeded the results of the same period in 2011.
The total value of exports amounted to 10.1 billion of francs for six months, 16.4% higher than the results compared to last year.
Strong growth was recorded during the six months, and it continues to grow, despite the strong competition and difficult economic conditions. The difficult situation in Europe and China, it seems, did not affect the growing demand, especially in the segment of Luxury.
The bulk of exports go to watch. Their total value amounted to 9.5 billion Swiss francs. Watches, made of precious metals, have recorded high growth, in particular watches made of gold was in demand.

Exports of Swiss watches is growing rapidly

In addition, the demand for products in the segment worth of more than 3,000 francs increased.
In the first half of 2012 in fifteen major markets, there is a tendency of growth. Hong Kong continues to occupy a leading position in exports. During the year, the U.S. market is stabilized. Despite the difficulties, the Chinese market is slowly increasing exports. In Europe, some markets, particularly Italy and France, the level of exports remained unchanged compared to the year 2011, but the German market was one of the fastest growing. In Asia, all reported positive results. The Middle East to the world average is not far behind.

Written by Lucy Vuiton