Midnight Blue and Sundeck Blue Watches by Aspen at BaselWorld 2012

Aspen is a multi-luxury-brand, which appeared relatively recent on the market of luxury goods. The brand is named in honor of the popular ski resort in Colorado. Agree, a strange name is chosen by Rene van Assa for his brand.
Arguing his choice, he said: "I was looking for a name that will attract the attention of the target audience, and found that the vast majority of people have never been in Aspen, but it is uniquely associated with luxury and sport." With this, of course, we can agree or not, but still...
Ski resort not only gave the name of the brand, but also became a source of inspiration for the line Aspen One. The concept and design of the collection is created by Rene van Assa.

Midnight Blue watch

This year, the first and only line of watches has replenished by two models - Midnight Blue and Sundeck Blue, the creation of which the company owner was inspired by the beauty of the resort’s sky and the snow.
All the models of Aspen One line have unique elements that reflect the connection between the resort and its pearl - Aspen Mountain.
On the watch dial stand out the figure "4", denoting the time when the lifts descend skiers from the slope to the city and marking of the Swiss compass with floating disc, on which are marked adjacent to the Aspen states and local points of interest.
The new models are not only preserved the line design concept, and features of the construction. Midnight Blue and Sundeck Blue watches have a large case due to the built-in compass.
Discreet button on the case, while pressing, elevates the upper part, showing the watch mechanism through the sapphire glass on back side and a compass.

 
Sundeck Blue watch

The novelties are available in two versions - in the case of 18 K white or red gold, and are designed based on the automatic mechanism ETA 2894-2 (37 jewels, the vibration frequency of the balance - 28 800 pc / h (4 Hz), power reserve - 42 hours).
Midnight Blue and Sundeck Blue watches are issued in the amount of 3267 numbered items. The line, of course, will not name limited, but the number is symbolic for ASPEN, because it is also associated with a mountain of Aspen and points to the distance from the bottom to the top of the mountain.
Models Aspen One are a kind of ticket to a private club of the exclusive watches owners. The names of all Aspen watches owners are engraved at the plate «Aspen One» attached to the monument, at an altitude of 996 meters (3267 feet) in the mountains of Aspen.
So, hurry to buy a watch Aspen and to perpetuate your name on the "memorial" label. This pleasure will cost you a tidy sum - from € 32,500 ($ 45,000 - rose gold model) to € 35.000 ($ 49,000 - a model in white gold).

Official website of Aspen watches.

Written by SinCera