Premiere of New Rado HyperChrome Watch
In Dubai, February 9, 2012 the world premiere of HyperChrome collection by watch company Rado was held. The event was attended by 260 guests from 51 countries in the world. These people were presented the new watches of HyperChrome line, consisting of 27 models.
The HyperChrome watches are unique with the technology of its production, which includes the complex process of injection formation of the monolith from the high-tech ceramics for the case. The models are presented in black and white ceramics, the hardness of which on the Vickers scale is 1250 units. Among HyperChrome are watches for every taste: both with quartz and automatic mechanisms. Depending on the model, the watch is equipped with a function of chronograph, date display, decorated with diamonds, or presented in a small women's size. All models are available on ceramic bracelets.
Presentation of new watch collection has become a real live performance, combining all forms of art - from digital animation to dance, which once again confirmed the ability of Rado to connect in a whole seems to be completely different things. Executive Director of the watch company Matthias Bressan spoke at the event to appeal to the public:
"Every year in this wonderful city (Dubai), we see an amazing sea and desert move into a dynamic metropolis. It reminds me of the process where the finest crystal powder is turned in ceramics for watches having a form that is almost impossible to create. But, nevertheless, all of this materializes right before our eyes. I think between Rado and Dubai has much in common, and I am extremely pleased to present this new collection here. "
More details about presented in Dubai wristwatches Rado, their characteristics and innovations embodied in them, you will learn of our upcoming reports from the exhibition BaselWorld, which will be held 8-15 March 2012.
Innovation has always been no stranger for Rado. In 1995 the company received the prize for innovation by creating the world's first wrist watch from the high-tech diamond. When all the other companies have used to create a case of steel and gold, Rado took up ceramics and began to create a truly unique model that is practically not subject to scratches and have the highest strength.
