An advertising campaign of TechnoMarine is recognized as the best
Watchmaker TechnoMarine in November 2011 in Geneva was awarded the prize for best advertising campaign in syber category and film. The organizer of the ceremony is a prestigious watch journal Montres Passion.
The professional jury, which has established a nomination by awarding the prize, recognizes the creative work of the company and presentable appeal of the products, as well as the originality of the concept and the high quality.
The advertising campaign was launched at Baselworld 2011. The idea was created by the brand manager Jean-Marc Loubier who implemented it in collaboration with Parisian agency TBWA Being. It was created a portrait gallery with wonderful and unique, fun and honest, surprising and obvious, beautiful and peculiar characters. Watches of its original design predispose to themselves and evoke a sense of boundless confidence.
Photographer Nicolas Guerin, who has made portraits, Benjamin Bouchet, who managed to focus the viewer's attention on the watches, and Julien Samson, depicting vivid facial expressions and gestures grace, have created the original film and portraits of individuals who are easily recognizable. Once again, the company is known by handwriting of TechnoMarine, showing the moral and material values of the brand.
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