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 The end of XX century in watch industry was remarked by a very active work which was aimed to the development of very technological materials. Numerous investigations held in this area led to the creation of innovation materials, which can be characterized by a high exploration potential and rich decorative features.
No matter how ironic it may sound, but having reached the insurmountable limits in one's investigations. Many companies switched on natural and ecologic materials, which a bit shift modern materials.
Not long ago in the World watch market appeared a new watch brand WeWOOD which used only ecology pure materials for one's production making.
WeWOOD watch company was founded in Florence in the city of Art, beauty and creativity.
WeWOOD watch are made of real wood and contain an ethnics, art and environment protection ideas. The advertisement of the brand pays special attention of watchers toward the environment protection. There is a slogan: «One Timepiece – One Tree – One Planet». Company takes part in different ecologic projects, collaborates with American Forests alliance which examines a question of World forests renewing.
Only natural materials are used by watch-makers for watch production. They do not cover it with any special paint or coating. Different colours of wood is the cause of different colours of watch cases. Different kinds of wood are used (maple, oak, wenge, birch and others). Naturel texture and shades of colours are saved.
Dials, cases, bracelets and sometimes even hands are made of wood. Wooden watches WeWOOD are hypoallergenic. Total weight of one watch model is no more than 42grams. Instead of metal cases wooden cases keep warmth of human body.
WeWOOD model range is presented by classic and analogue electronic watch.
While making such accessories the producers took into account different preferences of people towards movement. Mechanic movements are also released by WeWOOD
WeWOOD watch case is massive it is nearly 42mm or 48mm in diameter. Bracelet length is 210mm and 220mm.
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