Movado has a new ambassador!

A rising Hollywood star Lily Collins has become a new friend of Movado watch company. She will take part in the autumn brand’s advertising campaign Modern Ahead of its Time. Photography will take place under the guidance of renowned photographer Carter Smith.
Commenting on the choice of a new ambassador, marketing director Mary Leach said: "Lily Collins embodies the core values of the brand - the artistry, innovation and commitment to excellence. We are happy to welcome her to our team."

Lily Collins - new ambassador of Movado
Lily Collins - new ambassador of Movado

Lily Collins will take an active part in the formation of a new "image" of the brand.
"I have always admired Movado watches, and I am extremely proud that I will represent the brand with a rich historical heritage, known for its charitable undertakings, as well as the cooperation with the most progressive artists and designers of our time", - said the actress.

Official website of Movado watches.

Written by Angel

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Movado

Movado

The Movado company has always differed from others and only gained from it. The company was founded by a 19-year old watchmaker, Achille Ditisheim, from La Chaux-de-Fonds. The business went well and in 1886 two brothers worked at the company. In 1897 its staff consisted of 80 workers. At the end of the 90s of the 20th century the company manufactured in-house calibres and constantly complicated movements. At the beginning of the 20th century the company registered many patents and received a lot of prizes for run precision and at the same time the Ditisheims gave a new name to the company “Mov…

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