Franck Muller’s 24th edition of the World Presentation of Haute Horlogerie: An unforgettable event!

The 24th edition of the World Presentation of Haute Horlogerie (WPHH) was once again hosted amidst the splendid settings of Watchland in Genthod (Geneva) from January 19th to 24th 2014. Racking up a stellar show, it sparked keen interest from the watch connoisseurs worldwide.

Geneva, 31st January 2014 – The 24th edition of the WPHH fulfilled all the promises with its magnificent creations. For six straight days, Franck Muller welcomed over 2’500 watch aficionados, professionals and media from across the globe. The stunning wide range of collections was on display in a fully dedicated exhibit space of more than 800 square meters. Demonstrating its unbounded creativity, the group highlighted its vast savoir faire in the field of Haute Horlogerie. The spotlight was shared with the nine brands of the group - Franck Muller Jewellery, Pierre Kunz, ECW, Rodolphe, Barthelay, Backes & Strauss, Martin Braun, Pierre Michel Golay, Smalto Timepieces along with their partners Cvstos and Roberto Cavalli.

A spectacular show of watchmaking excellence
Generously presented in a streamline décor, the creative collections from the House of Franck Muller captivated the attention of one and all. Stealing headlines was the sporty yet stylish Vanguard collection. Calling for clean and futuristic design, it breathes individuality with its harmonious contours, flawless finesse and impeccably balanced proportions.

Franck Muller Vanguard (Ref. V 45 SC DT)

Another praised head turner was the in-house designed and manufactured Curvex Slim mechanical collection. Asserting the classic Curvex case in a contemporary form, it elegantly combines aesthetics with technical prowess.

Franck Muller Curvex Slim (Ref. 7880 S S6 REL VA)

Curtains were raised on the in-house poetic complication – the Giga Gong Tourbillon. With a rhythmic chime that strikes every hour, this manual watch gives a new dimension to the renowned Giga Tourbillon.

Yet another undeniable Franck Muller classic was the new 7 days Power Reserve Skeleton line. Detailed craftsmanship and pioneering mechanism, this in-house crafted treasure is the quintessential rendering of the art of watchmaking.

Franck Muller 7 days Power Reserve Skeleton watches

Evoking excitement was the dainty Sunrise collection that conjures refinement and grace. The audacious new Gothique timepieces, the entirely diamond-encrusted Heart models and the Iron and Black Croco with the vivacious Color Dreams numerals were a few other novelties that debuted at the WPHH this year.

An impressive must-visit event
Standing true to all its expectations, the WPHH once again impressed all the global visitors with the festive yet refined ambiance of this ultra-high-end trade show. From the chic lounge bar overlooking the Lake Geneva to the delicious treats served in the restaurant, the event ensured a cherished experience for all the guests. A truly singular brand that stands by its independent spirit and unwavering quest for perfection, Franck Muller has clearly made the WPHH a capital of watchmaking excellence.

Official site of Franck Muller.

Press release