Evolution and identity of the new watch Mido Commander at BaselWorld 2012
The watch company «MIDO G. Schären & Co.», founded by experienced and skilled watchmaker George Sheren, is now one of the leading Swiss manufactures. The company’s name Mido was borrowed from the Spanish language - «Yo mido», which means "I measure", which is consistent with watches of the company, which differ by unique and innovative forms and functions, which allow measure fleeting time. The company Mido produces Swiss watches, which are not subject to fashion trends. The success of the Swiss company is provided by the functionality and style, but not striving to catch up with rapidly changing fashion trends.
At the annual exhibition BaselWorld 2012 the company Mido introduced a new model – men’s watch Commander. The source of inspiration for creating this model has become the Eiffel Tower. For watchmakers of Mido this unusual architectural structure is synonymous with the embodiment of true design. The peculiar ode to iron, convex and oblique lines of the Eiffel Tower is a unique structure. Being both a monument and a symbol, it is distinguished by its architectural and technical perfection. Retaining its original and distinctive features, the new Commander has acquired some technical changes and the elements that embody the legendary building - the Eiffel Tower. Flawlessly round 40 - millimeter watch case is made of stainless steel 316L, recalling the essence of the railway line and the Eiffel Tower. Screwed-in crown emphasizes the integrity of the watch design. Anthracite dial with radiant satin finish reminds of a lattice version of the tower, which is a face and a symbol of Paris. In this case, this mission is vested on the beautiful dial of Commander watch. The dial is decorated with the inscription «datoday», suggesting that there is a function of day and date. The aperture of the current date is located on the position 3 o’clock. All dial indexes are covered with fluorescent coating Super-LumiNova, which provides maximum visibility even in total darkness. The dial is protected by durable sapphire crystal, which is extremely resistant to various kinds of scratches. If you decide to buy a watch Commander, you can choose the version with anthracite or silver dial.
38 - hour power reserve is provided by an automatic mechanism ETA 2836-2 with a diameter of 25, 60 mm and with 25 rubies. The oscillation frequency of balance is 28 800 pc / h. The mechanism is equipped with anti-shock system INCABLOC and NIVACOURBE, which ensures smooth operation even when the mechanism of a heavy jolt and, consequently, the most accuracy watch. The mechanism rotor is decorated with Geneva pattern and Mido logo engraving. Commander Swiss watch comes with a bracelet made of stainless steel 316L and equipped with a robust stainless steel folding clasp. Water resistance of watch is up to 5 bar (50 meters).
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