Watches and Wonders Geneva 2027: Dates, 75 Brands and 13 Newcomers Including Breitling

Watches and Wonders Geneva 2027: 5 to 11 April 2027 at Palexpo, 75 brands and 13 newcomers
Graphic: Montre24

The dates for the next edition of the watch industry's biggest annual fair are set. Watches and Wonders Geneva 2027 will take place from 5 to 11 April 2027 at Palexpo in Geneva, the organisers announced. It will bring together 75 exhibitors, 13 of them taking part for the first time.

A full week, with three public days

The fair runs for a full week, from Monday to Sunday. It opens on Monday, 5 April, with days reserved for professionals: retailers, journalists and industry partners. The final weekend, Friday 9 to Sunday 11 April, is open to the public. Alongside the show at Palexpo, the "In The City" programme extends the event into the centre of Geneva throughout the week, combining watchmaking, culture and immersive experiences. It is open to everyone.

For comparison, the 2026 edition welcomed 65 exhibiting brands and almost 60,000 unique visitors.

Breitling returns to a Swiss fair

The first newcomers were announced in June 2026. The most notable is Breitling, which will exhibit together with Gallet and Universal Genève under the name House of Brands. It is the first time Breitling takes part in a fair of this kind in Switzerland since 2019. Italian jeweller Damiani will also exhibit for the first time.

Georges Kern, CEO of House of Brands, called the event "the leading global stage for our sector". Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation, said that the arrival of such brands "confirms the success of the event".

Nine more new names

In September 2026 the organisers added nine more debutants, bringing the total number of new brands to 13 and the number of exhibitors to 75:

  • Akhor
  • Alain Silberstein
  • Berneron
  • Breva Genève
  • Fortis
  • Kerbedanz
  • Porsche Design
  • Singer Reimagined
  • Stollenwurm

The list mixes established names such as Fortis and Porsche Design with independent watchmakers that have attracted collectors' attention in recent years, such as Berneron and Singer Reimagined.

Who is behind the fair

Watches and Wonders Geneva is organised by the Watches and Wonders Geneva Foundation, a non-profit organisation created in September 2022 on the initiative of Rolex, Richemont and Patek Philippe. Chanel, Hermès and LVMH are also represented on its board.

Montre24 will report on the novelties presented in Geneva. Information on tickets for the public days will be published by the organisers on watchesandwonders.com.

Sources: Watches and Wonders Geneva press announcement, 23 June 2026; exhibitor announcement, September 2026.