Raymond Weil - an official partner of SSE Hydro
The SSE Hydro hall for musical events in Glasgow was opened in September 30 by a concert of the famous musician Rod Stewart. As a longtime fan of the music, the company Raymond Weil has become the official watch partner of this event.
The models of the company were presented throughout the arena, and the chronometer watch appeared in the arena bowl for five seconds before the appearance of Rod Stewart on the stage.
In addition to digital advertising, on the display during the entire show, the watch brand has also unveiled the Freelancer watch. Projection enveloped the entire auditorium and was visible at a distance of 32 kilometers.
Raymond Weil - an official partner of SSE Hydro
The president of Raymond Weil, Olivier Bernheim, said: “Watches and music are a lot in common, whether its inspiration, visiting musician, artist, designer and watchmaker, or the accuracy required achieving the highest standards. This experience of cooperation in the arena is the second in the past six months, after London's iconic music festival - Royal Albert Hall. We are confident that our partnership is a great success, and we already feel that this is another big step forward in shaping the global music marketing strategy."
According to the commercial director of the SEC Ltd, Peter Duthie, “such a partnership is just fantastic, and chronometers could not be more appropriate, since the timing is an integral part of every show. We are pleased to welcome Raymond Weil as our official watch partner. We are happy to work with a globally recognized brand."
The building is 45 meters high, which is shaped like an antique amphitheater, became noticeable landmark in the landscape of the city of Glasgow.
Official site of Raymond Weil.
Written by Angel
