GTE 2013: another interesting novelty of ArtyA – a new watch Target

Famous collection Son of a Gun by ArtyA has been replenished with an interesting model - Target. Like all members of this collection, the new wristwatch Target have a military orientation. No doubt it will appeal to all fans of firearms.
At the annual exhibition GTE 2013 the company ArtyA introduced a model with a lighter design, in which nothing is superfluous. The main emphasis in Target watch is made exactly on the design, the main element of which is the target. The target is located in the center of the dial. Empty space around the target increases the effect of the thrust model Target.

ArtyA Target watch
ArtyA Target watch

New wristwatch ArtyA Target has an automatic Swiss mechanism, which is in the suspension in the watch. The case back of the watch is also adorned with a target.
Innovative wristwatch ArtyA Target has been designed and created in Geneva. ArtyA Target model was presented at the exhibition GTE 2013, which took place from 20 - 24 January.

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“The continuous wild imagination chases the artist and the watchmaker has nothing to do, but follow”. Yvan Arpa. On the crossroads of longstanding watchmaking traditions and modern art novelties, by means of Artya company experts' creative talent, unique and inimitable watchmaking art masterpieces are created. The company's mission is to change the usual watch conception by means of contemporary art. Time fades into insignificance in their works, giving place to beauty, unusual in its perception. Artya company imposes its own new avant-garde style in watchmaking industry. Yvan Arpa doesn't cha…

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