Steelcraft - Brazilian concept at BaselWorld 2012

The latest bright creation made by Steelcraft is a model of wrist-watch which devoted to the motherland of energetic samba.
The main idea of the designers was reflected bu the colours used for watch decoration: green and yellow – the main colours of Brazil national flag.
Every watch company which presents its production in Geneva tries to satisfy the requirements of Swiss standards. Usually bright design is used in order to draw attention away from a simple movement. But Steelcraft is against of such approach. It designed a model which perfectly combines a chronograph and a bright design of a case. The first look at this watch astonishes and amazes immediately.

Movement is quartz Ronda 5030 D.

The main functions are: hours, minutes, date and chronograph.

The case is made of stainless steel 316L, matt, PVD-coated. Case diameter is 48 mm. The dial is protected with mineral crystal K1 (blue-tinted), anti-reflected coated. The case is water-resistant (100meters/ 10 ATM).

The dial is black. Hour-marks are Arabic figures with yellow contours. Hour marks are a bit raised up off the surface of the dial. Thirty-minutes counter is at the position of “9 o'clock”, twelve-hours counter is at the position of “6 o'clock”, a small hand of seconds is at the position of “3 o'clock”. Aperture of date is at the position “4 o'clock”.

The strap is made of real rubber supplied with exclusive stainless steel clasp.

Brasil Concept

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Steelcraft — Colour conception

Steelcraft — Colour conception

Colour conception and the design of Steelcraft watch company is inspired by works of a very mysterious inventor Julien Mottaz. Bright contours are very contrast in the black back-ground.
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Steelcraft

Steelcraft

Steelcraft credo: there is always an order existent even in the middle of chaos. Steelcraft brand was founded in 2009, having come to watch-trade naturally and smart, like it was said to them before by someone superior. The company took its place having conquered everybody by a popular approach to their products producing not even trying to to be an adherent of “intelligent elite” style. Steelcraft watches are made for young, energetic and charming people. The company was founded by two friends, connected once ideas into one business. In 201o the company presented Pulp Chronograph collection.…

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