Magical sensation by NIKA: mysterious timepiece from the Celebrity collection

In September 12, in the mystical atmosphere of the restaurant "Casta Diva" was held a private screening of a collection of mysterious luxury brand watches from NIKA. An unusual model with a transparent dial, on which, as if in a weightless, the hands are floating, turning in a time into a real magic, was presented to the media representatives. From the very center of the capital of all the participants instantly transported into the atmosphere interior of the XIX century, and the retro – studio became as a kind of "time portal". There each guest could dress in clothes of XIX century and at the click of the camera transported into another era.

George Mordehashvili, Alexey Bogdanov, Konstantin Chaykin, Elena Hitrin and Tengiz Sanikidze

Tune in to the magic is so easy, because every guest is affected familiarity with illusionist Count Voronin*. He showed the refined society the mysterious novelty by NIKA. Thanks to the magical manipulation of the count, the watch free levitates in the air, reflecting the basic concept and the idea of the steaming watch. The charismatic count with its inherent mystery did not revealed to the puzzle of the watch, but the founders of NIKA Group holding: Alexey Bogdanov, Tengiz Sanikidze, Elena Hitrin, George Mordehashvili and a talented and well-known Russian watchmaker Konstantin Chaykin, the head of the eponymous factory, did it.

Count Voronin

They told the guests that the story of the mysterious watch goes to the 30-s of the XIX century. Since then, many of the world watch brands offered their version of the watch- puzzle. In 2008 the manufactory Konstantin Chaykin created the first mysterious wristwatch in Russia, and in 2013 here specially for the brand NIKA was developed the sophisticated mechanism with the “mysterious" function of time. The secret of independent rotation of the hands is covered in intricately designed stuffing. It appears ball bearings of the mechanism, hidden in the case, rotate not just the hands, but the finest sapphire glasses on which the hands are attached. Therefore, the watch company NIKA has launched its own model of the mysterious watch in the middle price segment.

Magical sensation by NIKA: mysterious timepiece from the Celebrity collection

The novelty by NIKA affects not only the original idea, but also a variety of performance and luxury lineup at a very affordable price. When creating the watch, are used only precious metals and gemstones. Invited to the event a stylist, blogger, fashion- editor of Harper`s Bazaar, Maria Kolosova shared with the guests of ideas of creating looks with the novelty. It presentation demonstrated the variety of features making images.

To buy a new magical novelty is available at the end of 2013. Its cost will vary depending on the model. The watch will be presented in the branded showrooms of NIKA, as well as in jewelry stores of partners across Russia.

Official site of Nika.

Press release