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New Ambassador of Balmain

The famous watch brand Balmain has announced the collaboration with Miss Switzerland - 2006 Christa Rigozzi. As part of the new partnership, Christa will represent the company Balmain at the international market.
Christa Rigozzi, 29 years, today she is a successful model and television presenter on one of the channels of a German-speaking part of Switzerland. In addition, Christa is known for her charity work: it is - an active member of the organization Lampe Magique, wish-fulfilling of sick children and children with disabilities.

Christa Rigozzi with Madrigal Chrono Lady Christa Rigozzi watch
Christa Rigozzi with Madrigal Chrono Lady Christa Rigozzi watch

Balmain Chairman Luca Moro said: "Christa constantly surprises the world with new talents and facets of her personality, as well as Balmain express its style through the new collections. She managed to put the interim title in a long-term success. In addition, because she is the living embodiment of the ideal Balmain woman, modern and elegant, we have decided that she is perfect for the role of the international ambassador of our brand."
For Christa the partnership with Balmain is a symbolic return to the beginning. In 2006, the brand was a sponsor of the beauty contest, after winning at which the newly formed "queen" for a year proudly wore the colors of Balmain.

Madrigal Chrono Lady Christa Rigozzi watch by Balmain
Madrigal Chrono Lady Christa Rigozzi watch by Balmain

In honor of the new union, the company Balmain named one of its new collections Christa Rigozzi. The models from this collection are characterized by her usual classic femininity combined with sporty elegance. In the future, Christa will participate in an international advertising campaign of the brand, and will develop her own line of watches.

Official site of Balmain.

Written by Angel

14.11.2012

 


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The watch brand Pierre Balmain was founded after World War II. In the beginning, the company created luxury clothing. Since 1970, Pierre Balma starts manufacturing accessories and fragrances. In 1987, the concern Swatch Group acquires the exclusive rights to produce and distribute watches. Due to this merging, in the wristwatches of Pierre Balmain the French elegance combines harmoniously with Swiss quality. In 1993, the watch dial is decorated in patented ornament - Arabesque. This peculiar pattern becomes the hallmark of the brand. In 1997, the anniversary of the company is celebrated by the release of limited edition platinum watches Elysees 64-83. In 1998, Pierre Balmain begins mass production of the most miniature...
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