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News of montre24.com: an exclusive video clip of JORDI from BaselWorld 2012

Information watch portal montre24.com presents to attention of our readers an exclusive video clip of the company JORDI. At BaselWorld 2012 an extravagant Michel Jordi – founder of the company JORDI - presented its new watch creations. The watch company JORDI was founded in 1988. Initially, the company's activity was successful, but because of some economic problems the company went bankrupt in 2003. However, only after a year in 2004 the indefatigable Michel Jordi announced the revival of the company and launched his first collection – Twins. That's when the company changed its segment, and began the creation of Haute Horlogerie watches.
Pavilion of the company JORDI at BaselWorld 2012 caught eye by its bright decorations. Red color used in the design if called upon visitors to visit JORDI.
The first presented watch was model equipped with the function of the day and night. The first thing that catches your eye - is the abundance of bright colors, some of which, in my opinion, completely out of place. They are more like children's watch, than the creation of Haute Horlogerie. However, as the saying goes: "every man to his own taste." Feature of the mechanism used in this watch, has become double-barrel, which provides a dual winding system: one for the alarm, the second for indication functions set of the mechanism. This model has become the main novelty JORDI 2012 at BaselWorld 2012.

Jordi watches presentation at BaselWorld 2012
Jordi watches presentation at BaselWorld 2012

After was demonstrated a model Moscow from the famous limited series «Icons of the World». Also at the BaselWorld 2012 was presented to women's watch JORDI. It became the first JORDI watch for the beautiful half of humanity. New women's watch JORDI is adorned with 282 diamonds that adorn the bezel, case and lugs. Mother of pearl dial is decorated with a recognizable pattern of the company. This watch looks pretty good.
It’s good that Michelle not used in this fine watch his catchy colors. The next presented model also was women's watch Deep Purple, who, in the words of Michel Jordi, has become the younger sister of pearl model. This women's watch Deep Purple is performed in purple color and is designed for the more fashionable female audience. Purple dial is decorated with a firm pattern of the company JORDI. There were also demonstrated models from the wrist Michel - two chronographs.
More clearly see the novelties JORDI 2012 at BaselWorld 2012 is possible by clicking on the following link - http://montre24.com/video/173/.

Official site of JORDI watches.

Freya

30.05.2012

 


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 JORDI    

The history of the JORDI watch company begins in 1988. The company has the name of its founder, Michel Jordi. Nowadays, the company is working at creation of  high-technology watches and constantly experimenting. Its motto is “Innovation in Time” that, as well as possible, reflects Michel Jordi's character. The company's first steps were rather successful, but in 2003 difficulties  appeared in the economy, as a result they bankrupted the company. Despite that, in 2004 Michel Jordi declared about the launch of the new first class co...
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