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Timberland Watches

Timberland is a global leader in the manufacture of footwear, clothes and various accessories. Timberland products are preferred by those who lead an active lifestyle. The history of this global brand dates back to 1952, when Nathan Swartz bought most of the shares of a shoe factory Abington. Nathan Schwartz, who was born in Odessa, emigrated with his parents in the United States before World War II. For a long time, he worked as a shoemaker, continuing the family tradition.
After the acquisition of Abington company’s shares in over the next three years, he continued to study the production of footwear and look for new ways to improve products produced by him. Already in 1955, Schwartz acquired the entire stake, becoming the full owner of Abington. But Nathan was not enough, he did not want his company was one of many, and want it to become popular and famous.

Nathan Swartz
Nathan Swartz

grandson of Nathan Swartz - Jeffrey Swartz
grandson of Nathan Swartz - Jeffrey Swartz

In 1965 he succeeded in inventing a new technology that provides a seamless connection of sole and leather top that increased the water resistance of shoes. Naturally, this quality affected on the growth of the popularity of shoes that were manufactured in the factory of Schwartz. It should be noted that the first boots designed with the use of new technology, were yellow. It is known that they were made so on purpose, because in this color were clearly visible all their advantages. In addition there are two options, why this color was chosen. Factory Abington, that Nathan has acquired, in addition to production of shoes, was also involved in the production of boots for lumberjacks, and a bright yellow color was used for security purposes, that workers would not drop a log on each other's leg. Evidence of this version is the name of the company Timberland, which means "timber” and “land” and the logo of the brand in the form of American oak.

Timberland watch
Timberland watch

Another version, related to the color of boots, was told by grandson of Nathan. In his version, "a long time in the factory were talking, how to make a waterproof and comfortable shoes. One day my father brought home first boots for that my brother said, "I would not wear these shoes. They are not yellow! ". So it should be paid attention not only to their water resistance, but also to the color that it was also very important.

Timberland yellow boots
Timberland yellow boots

One pair of these shoes is now at the London Design Museum. The yellow color has played a useful role - the products have become recognizable, it was so important to Nathan. The whole world knew about his company, thanks to the "yellow boots", which became the first waterproof footwear in the world. These boots appeared in 1973 under the brand Timberland. Due to the success of the legendary "Yellow boots" that are got in production for more than 80 operations and is still recognized as the most durable shoes, for a short period of time transformed Timberland from a modest producer of shoes in the global brand.

In 1978 the company’s name was changed in The Timberland Company. By the time the brand Timberland has been known not only in the United States, but in Europe, especially in Italy, by Italian Giuseppe Veronesi. Soon they opened a subsidiary Ritz Firma, which became the European distributor of the brand Timberland. In 1988, the company Timberland has released the first collection of clothing, first male, after female, in which the designers of the brand Timberland followed fashion trends. Since 1996, the company began to produce children's clothing.

Timberland store
Timberland store

Accessories, especially wrist watches occupy a special place in collection of the company. The company provides each to select the appropriate model to the taste from rich assortment. Collections of the brand include a wide variety of models, both male and female, represented in round, square, rectangular cases made of stainless steel. You can also find great chronographs with colorful leather straps or steel bracelets. Timberland watches are made of high-quality materials: stainless steel, PVD coated in different colors, mineral glass, leather or silicone straps and steel bracelets. Timberland watches are equipped with Japanese quartz movement with the function of the hour, minutes, seconds, chronograph, date display, calendar, compass, second time zone, alarm.
The image produced by Timberland, is a strong character, determination and perseverance, these are people who love to travel and adventure. Production of Timberland watches is made by the company Endura S. A, which is a subsidiary of the Swatch Group in China.



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