River Island Watches

River Island is an English company, involved in the production of clothes and accessories, positioned in the middle of the price spectrum. The company's history began with  launching a small Lewis Separates shop in the center of London, where wool clothing was sold. This clothing differed a lot from the usual warm clothes. Thanks to the right marketing strategy, a small family business by the Lewis' was growing very fast. By 1968,  more than 70 Separates shops had been already opened.
Having noticed such a great success, the company's founders decided to initiate a new conceptual brand. So, in 1988, River Island was launched. Different products were created under this brand name – fashion men's and women's clothes, accessories and footwear. The team of professional designers developed collections for young people. The brand's products were created for young people from 18 to 35 years old.  Having shored up its position in the local market, the company management began to exploit the products in the international market. At the present time, the company has more than 250 boutiques in England, Holland, Singapore, Ireland, Spain, Belgium, Poland, Russia and in the countries of Middle East.
The brand's products, distinguished by their original design and the European quality, has quickly worked up the market of fashion goods. The team of designers from  River Island has developed the brand's special style, that has been popular more than  60 years, and still it is considered original and modern. The company collaborates with the leading specialists in the sphere of design, who create their own concepts within the River Island's style, adding to it something new. The collections of accessories are developed on the basis of this individual style. The functional accessories by  River Island are positioned in the fashion segment of the market. Fashion watches are very popular today. The reason for such a heightened interest in these watches is the modern rules of fashion industry. It is no secret, that when choosing a watch, the fashion trends play a great role, and more over, the fashion tendencies change very fast. That is why, men and women of fashion purchase watches, which are distinguished by the modern design, corresponding to the spirit of time. The functional accessories by River Island differ from other products, presented in the market, in their original design. Among the company's collections one can find a model to his/her liking for every occasion: classical watches, which feature clear lines and moderate decoration, will be suitable for the business suit, and sports chronographs with massive cases will please people, who lead an active lifestyle.
While developing new collections, the designers experiment on shapes and colours, using the traditional materials: the watch cases are produced from stainless steel or plastic, the watches feature mineral crystals. The models come with leather straps or steel bracelets. All watches are powered by the high quality quartz movement. River Island collections are refreshed and enriched every season. Thanks to the modern collections, well thought-out pricing policy (in the middle of the price spectrum), daring and bright design, the functional accessories by River Island brand have taken rank among other products in the global watch market.