Mexx Watches

Mexx is a famous European Brand of cloths for youth, the foundation of which  dates in 1986, though its history began in 70-s.
In 1970 emigrant from India Rattan Chadha came to Holland, where founded his small business, he sold things from Asia countries. With every year the volume of supplies were higher, and he decided to concentrate attention on native manufacture. Soon, were produced line of clothes for men and women – Moustache and Emanuelle. In 1986 Rattan Chadha united these two lines, created new brand which could compete with famous brands of modern fashion cloths. The name of the brand MEXX are from first letters of lines “Moustache” and “Emanuelle”, and letters XX, became the symbol of two kisses, which sealed their union. The history of the company many times raised and fell. The critical period for company became 1995, when production of the brand went out of the border of the native market. Trade brand, which specialized on cloths, marked easiness of the style megapolise, beloved to young trendy and fashionable. Mexx became the symbol of modern and stylish cloths, differ with European quality. In two years were produced lines of perfume, shoes, glasses, wristwatches, etc. Having inspiration in values of citizens of European big cities, their aim to be individual, designers of the company develop 12 collections in a year. Conception of such frequent updating of collections let to present on the market of cloths products, is on the top of actuality, made on the wave of last modern tendances. Production of the brand is oriented on citizens of megapolis, young and energetic, who are in the search of their original and unique style.
In production of accessories company managed to keep stylish specialties of  the brand, thanks to which the company had such fame. Watches Mexx are made in correlation with general design conception of the brand – comfortable and universal, with original decoration of the dial and small modern detail – original pattern on the strap or bracelet.
The license on production  of functional accessories got German company EganaGoldpfeil Group, which had great experience in production of fashion watches (it has licenses on production of watches Pierre Cardin, Cerrutti 1881, Esprit, Next, Puma and JOOP).
Design of watch models of company Egana develops in union with designers of Holland house. In creation of design it is considered the auditory, on which countered functional accessories. Watches collect on the base of high quality quartz movements Ronda and Miyota. In making they use stainless steel, mineral crystal, natural leather and decorative elements – crystals and pastes.
Collection of watches update two times a year. Thanks to regularly enriching of model ranges,  though-out price positioning (price  - from 90 to 190 dollars), brave and bright design, functional accessories Mexx found its range on world watch market.
Its positions on world market of modern goods company fixed in new XXI century: in 2001 it entered in international concern Liz Clairborne INC. In ten years control package of  stocks Mexx International bought investment fund Gores Group. Nowadays company has its representations in 65 countries of the world, has more than 9000 points of sells of its production.