In 1949 Kihachiro Onitsuka founded Onitsuka Co. Ltd. company in the city of Kobe (Japan). Onitsuka wanted to imply a healthy way of life among Japanese youth by means of sport. The Sports Research Studies Institute, situated in Kobe, is the heart of Asics company, which converts innovative developments into products with original design. Asics is a Japanese sportswear and sports footwear production corporation.
Asics is “Anima Sana in Corpore Sano”, which means “a sound mind in a sound body” in Latin. The brand's founder considers, that sport has a great and invaluable influence on a person, both on its body's physical development and on its spiritual essence.
Asics brand supports big sporting events carrying, for example, marathon races in Tokyo, New York, Paris, London, Monaco and is also the Spanish women's “Karrera de la Muher” running competition sponsor. Many sportsmen choose Asics brand's products, the most marketable among other professional sportswear and sports footwear producing brands.
In 1976 at the Montreal Olympic Games Lasse Viren won the 5000-metre running race wearing Asics footwear. Many companies would have stopped on that. But Asics specialists persuaded the athlete in the necessity of changing his sprint shoes' soles before the next run. The soles' thickness was reduced and Viren won the 10000-metre run too.
Asics company has not missed a single Olympiad since 1964. As sportsmen say, Asics is a synonym of success in running.
Asics company has recently signed an agreement with Seiko Instruments Inc. company about Asics and Onitsuka Tiger brands' watch production. Asics is a brand for sports watches and Onitsuka Tiger brand is for fashion watches.
Men's and women's Asics wrist watches are equipped with Japanese quartz movements, the models' cases are made of stainless steel, the dials are covered with mineral crystals, the straps are made of natural leather or rubber. There are models, supplied with chronograph functions.
Sportive and elegant Asics watches will become sportsmen reliable friends for sportsmen and for anyone, who wants to highlight his or her individuality. You can buy an Asics watch from the company's official dealers. Asics company presented its watch collections at BaselWorld 2011 exhibition.
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