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 The foundation for the success story of the Swiss  traditional watch-making brand Alfex was laid in 1948. Today, the company headquartered in Lugano, Switzerland, is an independent global brand that captivates customers in more than 50 countries. The secret of this success lies in the clever union of classical Swiss art and the latest production technologies with the creativity of internationally acclaimed designers. These qualities characterize all Alfex collections and distinguish every single watch.
The Italian fashion has a great influence on the Alfex trend. Whole army of designers creates the models. In 2006 the company worked with such designers as Ulf-Thomas Solbach, Georg Plum, Yvan von Allmen and Takashi Kato.
The Alfex watches bear the designation "Swiss Made". This label enjoys a solid reputation throughout the world. The label embodies a concept of quality that includes the technical quality of watches as well as their aesthetic quality. The unmistakable flair of the Alfex Collection is the result of the creative integrity of its designers. Ever-changing, the award winning styling inspires confidence in those with their own sense of fashion who dare to be different. International awards have become a tradition at Alfex. Behind every Alfex watch stands an intensive styling process: a long road must be traveled from the first drawing, to hand-made prototypes, to the detailed implementation and choice of materials. It is the distinctive feature of Alfex design.
 In 1994 Alfex created the Moments collection which was presented at the Basel fair. The collections had a unique design, high Swiss quality and, nevertheless, an affordable price. Three years running (1996-1998) the North-Rhine Westphalia designers awarded Alfex with Red Sport for the Moments collection. In 1998 the company strengthened itself at the Russian watch market.
Alfex watches are completely manufactured in stainless steel or stainless steel gold-plated. All mechanisms are manufacture only in Switzerland, which means an undisputable quality, precision and durability.
The Alfex watches are distinguished by their unique design. The designers experiment with various materials and colors and innovate in the watch style, making them exclusive. The models are provided with white dial and red fur strap, black dial and strict square case with thin row of diamonds or light case.
The quartz watches are compact and multifunctional that helps the Alfex designer to realize their unique ideas. Most of the Alfex watches are provided with additional second hand besides two main hands. The quartz calibers run the mechanisms. Some models are provided with big date and alarm. The thinnest quartz watches of Alfex are 1,9 mm of thickness.
The movement with Valjoux 7750 chronograph and 25 precious stones is the most famous mechanism of the Alfex mechanical watches. The mechanism is provided with blued screws and engraving «Côtes de Genève», applied on the rotor of automatic bridge. It represents a perfect arm guide structure with a little tooth wheel. All mechanical watches are provided with visible sapphire back which shows the movement of carefully crafted Swiss mechanism.
The new women collection of Alfex, Bango Time, is notable for its luxury design and materials of the watch case. The bracelets are made from the newest material, created on base of rubber. The Bango Time collection has a double dial. Also the steel bracelets combined with fur are used in the watches. The men wrist watches of Alfex are unique as well as the women ones. The Big Line collection is simple and elegant. The models are made either as chronographs or as quartz mechanisms. The dial is distinguished with its minimalism; the case is barrel-shaped.
The watch collections of Alfex are different and can be suitable for any events. The company updates its collections twice a year. The Alfex customers are young people who follow the fashion trends.
The best ideas always come true even if at the beginning they were the pretty vague images of some objects, thoughts … The quality, precision and accuracy are necessary to create our watches.
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